Case Studies

Here we'd like to expand a bit on some of the scenarios and decisions that come into play for some of our clients. Each client is different, and these examples show how our custom solutions have helped them become successful.

Jackson EMC has been a client for almost eight years and is the second largest EMC in the country serving a huge and fast growing area that includes much of northeast Georgia. As a company that is always leading the way in energy efficiency, they were developing a new brand of programs and services under the name Right Choice.


A manufacturer of sunglasses with national and international distribution, they began in 2004 with the goal of marketing sunglasses to the cycling and triathlon market. In that short time, they have grown to be ranked 5th out of ALL sunglass manufacturers in categories of “brand owned” and 3rd in the category of “brand intending to buy” in the cycling market.