• 2015 UGA G-Day
  • Ludacris at UGA G-Day 2015
  • #93KDay billboard
  • #93KDay billboard
  • #93KDay billboard
  • #93KDay print ad
  • #93KDay digital ad on AJC.com
  • 93KDay web sliding billboard
  • #93KDay web animation
  • #93KDay Twitter
  • #93KDay social media
  • #93KDay social media
  • #93KDay t-shirt concepts

We worked with UGA’s promotions, social media, and sports communications teams to turn Coach Smart’s challenge into a full-blown digital, outdoor, print, and social media campaign that launched huge press coverage and tremendous social media activity leading up the big day. The event turned out to be the most successful in UGA history as more than 93,000 fans packed the stadium and press coverage went nationwide.